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Alex Mandossian serves as an example of the ultramodern marketing guru who knows the power of one of the Internet’s most potent phenomenon—Social Media. Social Media started as a way for friends to connect with friends and for people to find new friends. But now it’s one of the most viral methods of marketing available on the Web that can boost your productivity. For Mandossian, Social Media is for those who want to take command of the Internet and use Social Marketing to be discovered, get seen, attract traffic and make cash.
Social Media and Hits
If you’re using Social Media sights, then your chances of being found escalate as these will help enhance your presence in searches. The more people you can attract to the Social Media sites you use the better your chances of being found by others in Internet searches. A good example of this is Mandossian’s Facebook site that is subscribed to by thousands of people.
Social Media and Views
Utilizing Social Media will allow people to not only find you but also to view your information, access any helpful content you provide and follow links to your primary site. Providing content rich pages that will attract people to your Social Media sites will help drive traffic to you.
Social Media and Traffic
Once you start getting found and people begin viewing you via Social Media, as Mandossian shows through his Facebook site, then you can point them in the direction of your primary site. In this way, Social Media sites create a sort of natural flow to you, allowing people to garner more information about you and your product or service.
Social Media and Profits
Following his Facebook link to Mandossian’s primary site, you’ll discover plenty of free, useful information. That’s an essential part of using Social Media as a marketing tool. When people get to your primary site, as well as your Social Media site, it’s important that it is content rich. The fact that you’ve given visitors important information for free will help convince them to purchase your products or services. By using Social Media, as Mandossian has, you’ve created a direct link to your online business and products.
Alex Mandossian: a Practical Example
Mandossian’s use of Social Media marketing works in a straightforward manner with the result being a rise in productivity. Those who find him on Facebook have access to helpful content and can then follow links to his site where they discover a very useful blog that’s updated on a daily basis. They can also purchase his products easily and quickly.
Discover the secrets on how to increase productivity while working less. Visit http://www.alexmandossian.com/ for the newest productivity tips for entrepreneurs.
If you are still not convinced that social media belongs in your marketing mix, keep reading. Social media marketing continues to gain momentum as a first-rate marketing vehicle, gaining favor over traditional marketing in many cases. For example, Pepsi will be skipping TV ads during this year’s Super Bowl and instead investing the ad dollars into social media marketing. Pepsi has been advertising during the Super Bowl for 23 years; yet now believes it can reach more viewers and get better results with social media than with TV advertising during the Super Bowl! That really says a lot about the state of social media marketing today.
But beyond being highly effective, a new study from Wetpaint and The Altimeter Group now shows that social media marketing can actually improve a company’s bottom line. The study revealed that companies who were the most engaged in social media marketing increased their revenues by 18% , versus companies not engaged in social media marketing, who showed an average decrease in revenues of 6%.
So if social media marketing is so effective that, as in the case of Pepsi’s Super Bowl ads, it can replace the traditional, and has also been shown to increase revenues by double-digits, it may be time to re-think your social media strategy!
What can your small business do to take advantage of the benefits that come from social media marketing? Here are some tips to get you started:
Start with the biggies: Facebook, Twitter, LinkedIn, and YouTube.
There are so many social marketing options available today that to establish (and then maintain) a presence on all of them would be virtually impossible for most small businesses. So instead of having a large number of profiles scattered among many different sites, try to focus your efforts on the “biggies” in the space. Currently, that includes Facebook, Twitter, LinkedIn, and YouTube. Also, all of these have business profile options available for setting up business profiles and accounts.
Take advantage of advanced features.
These “biggies” also offer various advanced features that help extend the usefulness and marketing impact of social networking for your business. For instance, Facebook offers a Custom Tab feature that gives you additional pages in your profile for custom content. LinkedIn allows you to use RSS feeds from your blog or other resources, and YouTube video links can be easily embedded into your web pages, blog, and other social media.
Integrate everything to work together.
To get the maximum benefit of social media marketing, be sure to integrate your profiles to work seamlessly with each other. Your Facebook page should be able to “talk” to your web site, your Twitter “tweets” should display on your Facebook page, and your blog posts should be RSS-fed to your LinkedIn profile. This may take some outside professional expertise to help with the integration work, but it’s worth it in the time you’ll save in maintaining your social profiles and in the additional marketing reach your messages will have.
Maintain your branding among all your social media sites.
When setting up your social media profiles, be sure to use your existing logo, corporate colors, and the “look and feel” of your existing branding and web site. It’s important that you maintain consistency among all of your marketing channels to reinforce your company and your brand in all the places your customers and potential customers visit. Most social media sites allow for at least some level of customization.
Be committed to posting content regularly.
It doesn’t have to take a lot of time or resources to keep up with your social media marketing, but you do have to commit to spending at least a little time on a regular basis to maintain your social presence. If you have integrated your profiles, it will be easy to post new content and have it automatically propagate to the rest of your social channels without having to enter the same content over and over on different profiles. Of course, having a dedicated social media staff would be great, but it’s unrealistic for most small businesses. Instead, put together a social media strategy that outlines which social sites you want to use, what content you will post, and the person who will be responsible for posting your content on a regular basis.
By including social media marketing in your marketing mix, your small business gets an inexpensive, effective marketing strategy that not only improves your online visibility, but can also contribute to your bottom line as well. So if you’re looking for a way to boost your revenues this year, social marketing may be a good place to start.
Lauren Hobson, President of Five Sparrows, LLC, has more than 16 years of experience in small business technology writing, marketing, and web site design and development. Five Sparrows provides professional website, marketing, and social networking services to small businesses and non-profits at affordable prices, giving clients access to customized services that meet both their needs and their budgets. More at www.fivesparrows.com
| Copyright 2009 Five Sparrows, LLC. All Rights Reserved.
What is Social Media Marketing?
Social Media Marketing is an effective way to develop a link portfolio through social networks, blogs, message boards and online communities. You can also use various other online media for sales, promotion, and customer service. The social networking sites help you to tell others about yourself and hence promote your business. It is considered as the main source of search engine optimisation by creating an online presence on all relevant and important social media platforms.
Social Media Marketing Tools
Some of the social media marketing tools used for making public relations and collectively used for marketing and sales are Facebook, Twitter, LinkedIn, MySpace, Flickr and YouTube.
How to gain effective Social Media Marketing?
The awareness of your brand can be increased only through a professional use of social media marketing strategies. Points need to keep in mind are:
1. To get profit in your business, you need to use social media marketing tools, join message boards, blog creation and social bookmarking sites.
2. With such online marketing methods, more and more people get to know about you and your business and prove as the great way to brand yourself. To achieve this, you have to maintain highly effective profile in social media marketing tools.
3. Always write what people are looking for or care about and try to share your expressive ideas with like-minded individuals. This increases the chances of getting more website traffic.
4. To maintain a brand, you have to spend time by communicating actively with your viewers and update business information regularly.
5. Avoid too much self promoting links for posting on social media websites.
6. Google index each post, so always share interesting links in the posts rather than useless links that seems like spam.
7. Never think it as a time consuming method if you really want business to have highly beneficial online presence with regular visitors and traffic.
Social Media Marketing Services
Building an online presence with the help of social media marketing services does take some time but it is sure to increase traffic and presence in the major search engines if done properly. Social Media Marketing Services includes:
1. Social Media Optimization.
2. Profile Creation in social networks.
3. Blog Creation.
4. Social Bookmarking Strategy.
5. Press Release Creation.
6. Community building and monitoring.
Benefits of Social Media Marketing Services
There are number of benefits of using social media marketing strategies to market your business. They are as follows:
1. You can create number of backlinks to your website by advertise your business website with the use of social media marketing services.
2. This type of marketing involves no money for advertisement to promote and build your business.
3. Traffic increases for many years as your complete profile, articles, videos and keyword-rich links remain as long as that particular social networking site exists.
4. It helps in increase the overall ranking of the website in organic search engine results.
5. You can achieve more visibility and accessibility of your business.
Five Rivers offers highly effective social media marketing services and ensures to grow your business with excellent online presence. We provide range of online marketing solutions to leverage Social Media presence and increase targeted audience. Our Social Media Optimization Services makes your optimized website highly visible in social media searches. Our cost-effective online marketing strategies guarantee to promote your business worldwide.
Five rivers online marketing UK provides excellent social media marketing services for online public relations reputation management of individuals & corporate companies, also helps to increase link popularity of websites.
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